App Store Optimisation in 2026: How to Get Your App Found

A great app nobody finds does not succeed. App Store Optimisation (ASO) improves how your app ranks and converts in the App Store and Google Play.

Understand how people search

Users search for problems ("track expenses", "book doctor") more often than brand names. Research the terms your audience actually uses in each market and language.

Optimise metadata

• App name and subtitle (iOS) / title and short description (Android): include your most important keyword naturally
• Keyword field (iOS): use all available characters, avoid repetition
• Long description (Android): Google indexes it, so write clearly with relevant terms

Visuals that convert

• The first two or three screenshots matter most — show the core benefit immediately
• Use captions that explain the value, not the feature name
• A short preview video can lift conversion for complex apps
• Test different screenshot sets

Ratings and reviews

• Ask for ratings at happy moments, using the platform's native prompts
• Respond to reviews, especially negative ones
• Fix the issues users complain about — ratings follow quality

Localisation

Translate and adapt listings for each market. Arabic listings need RTL screenshots and culturally relevant imagery; Indian markets may benefit from Hindi and regional language listings.

Custom product pages and experiments

Both stores support tailored store pages and listing experiments. Match store pages to ad campaigns and audiences, and test variants.

Technical quality

Crash rates, app size and performance affect visibility, particularly on Google Play.

Measure

Track impressions, conversion rate from page view to install, keyword rankings and retention of installed users.

Our mobile app development team supports launch and ongoing app growth.